SAP Commerce users want engaging experience for their digital storefront visitors. This requires exploring options for customer orientation and stimulus during the customer journey. Experimenting, testing, measuring results become critical to building new features and test their effectiveness.
Our p.sys add-on makes A/B testing easier, it can be expanded to any number of variants and helps users to customize and insert personalised features in Hybris as needed.
Without any programming effort, different test versions (A, B, C, …, Z) can be created and the presentation of the web shop continuously optimized. The immediate evaluation is done by linking to Google Analytics.